Becomes first High Street retailer to solely back Blu-Ray
Woolworths has announced that it is to drop HD-DVD from its product mix in March – leaving Blu-Ray as the sole ‘next-gen’ DVD format in its stores.
The decision was made by Woolworths execs after Blu-Ray discs outsold HD-DVD by ten-to-one at the chain over Christmas.
Woolworths will continue to sell HD-DVD online, but a new Blu-Ray-only chart will now appear in 820 stores online.
The retailer started selling both HD-DVD formats in October.
“Sales figures clearly show that the market is moving towards one format of high definition DVD,” says Woolworths DVD buyer Steven McGunigel. “
The main reason is the success of Sony’s PlayStation 3 machine.
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