The study was conducted in two parts. In January 2010, Reputation Institute measured the reputations of the world’s 600 largest companies in their home countries. The highest rated companies in each of 32 countries were then selected as candidates for a second study that also rated the world’s most visible and valuable corporate brands provided they had above average home country reputations. The outcome of the second study was a final roster of 28 global companies that are well regarded at home but that have also successfully exported their reputations around the world.
Rank Company (Home Country) Global Reputation Pulse
1 Google (US) 78.62
2 Sony (Japan) 78.47
3 The Walt Disney Company (US) 77.97
4 BMW (Germany) 77.77
5 Daimler/Mercedes-Benz (Germany) 76.83
6 Apple (US) 76.29
7 Nokia (Finland) 76.00
8 IKEA (Sweden) 75.60
9 Volkswagen (Germany) 75.55
10 Intel (US) 75.39
11 Microsoft (US) 74.47
12 Johnson & Johnson (US) 74.12
13 Panasonic (Japan) 73.67
14 Singapore Airlines (Singapore) 73.54
15 Philips Electronics (The Netherlands) 73.31
16 L’Oreal (France) 73.17
17 IBM (US) 73.03
18 Hewlett-Packard (US) 72.67
19 Barilla (Italy) 72.45
20 Nestle (Switzerland) 72.37
21 Ferrero (Italy) 72.36
22 Samsung Electronics (Korea) 71.62
23 FedEx (US) 70.84
24 Honda Motor (Japan) 70.82
25 The Coca-Cola Company (US) 70.40
26 Carlsberg (Denmark) 70.31
27 Procter & Gamble (US) 70.21
28 UPS (US) 70.07
The rankings within regions are:
•Asia: 1) The Walt Disney Company, 2) Daimler/Mercedes Benz, 3) BMW, 4) Sony, and 5) Singapore Airlines.
•Central Europe: 1) Sony, 2) BMW, 3) Google, 4) Volkswagen, and 5) Daimler/Mercedes Benz.
•Central & South America: 1) Nestle, 2) Sony, 3) Google, 4) BMW, and 5) Johnson & Johnson.
•North America: 1) Johnson & Johnson, 2) Google, 3) Nestle, 4) The Walt Disney Company, and 5) Sony.
•Northern Europe: 1) Google, 2) IKEA, 3) Sony, 4) The Walt Disney Company, and 5) Singapore Airlines.
Source
1 comment:
Thanks for sharing which company stands where very information.
Post a Comment