PlayStation 'Most Followed' Brand On Social Sites

Sony's PlayStation was the most followed brand on Facebook and Twitter in April with 1.4 million fans and followers in total, according to a report. The results from web search experts Greenlight's Entertainment Retail report also found that PlayStation was the most interactive brand in April, making 634 posts and tweets.

Over 12 million UK consumers searched online for entertainment products in April, 72 per cent of which were related to gaming consoles and games.

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