A SCEA study has shown that for US consumers, the PS3’s Blu-ray Disc compatibility was a major incentive for buying the next generation console.
The PS3 was introduced in the states last November, some four months before its European debut so it is useful to look across the Atlantic at market trends that could indicate future drivers here in Europe.
According to Sony’s research, some 83% of respondents watch Blu-ray movies occasionally or frequently on their PS3 and 72% have purchased at least one Blu-ray disc since getting a PS3.
Most importantly, 87% intend to purchase at least one BD movie in the next 12 months and 82% of them watch movies on Blu-ray Disc as their first choice whenever they are available.
"In Europe, PS3 has only been on the market for 12 weeks, but we are already seeing a significant increase in sales of Blu-ray movies to the over 1m PS3 owners across the PAL region," said Nick Sharples, director, Corporate Communications at SCEE. “Just as DVD was a central element of PS2 and helped to establish that format, Blu-ray is a key enabling technology with PS3. We believe the two technologies – PS3 and Blu-ray together – are a killer combination and will take home entertainment to new levels globally".
Perhaps Sony was right with its belief that sales in the US look set to soar. Now let’s see how things play out in Europe…