Wednesday, December 09, 2009

Sony's Plans To Win The Console War

Ever since the start of this current generation of consoles, Sony has been playing catch up to Nintendo, and to a lesser degree, Microsoft. Whether it was due to launching a year after the Xbox 360, or retailing at a more expensive price point than the Wii, the PlayStation 3 struggled in its infancy. But, ever since the price drop and the introduction of the PS3 Slim, the brand appears on strong legs, and Sony says it is poised to have a significant 2010.

Yesterday PSU had a chance to speak with John Koller, director of hardware marketing at Sony Computer Entertainment America, about Sony’s momentum leading into the holidays. When asked about catching up to its competitors, Koller said, “We are making every effort to do so.”

“We know our heritage, we have the PlayStation and PlayStation 2, and we’re a company of strong sales,” he said. “We really enjoy providing consumers with what they ask for. There’s tremendous value in the PS3 and going into next year, we have so much wind at our back. Consumers are still going to be heavily demanding our product in 2010.”

In 2010, Sony will introduce its motion controller, a concept that Koller describes as “the holy grail of gaming, placing people in the game.” The PlayStation version will be more precise and fun than any other product on the market, he said. If Sony’s motion controller appears to rip off the Wii’s technology, it’s important to note that Sony has been developing its motion control technology for many years.

Beyond the new motion controller, Sony has a stellar list of games launching for the PS3 in 2010. We already know about God of War III, MAG, Heavy Rain, and ModNation Racers, but Koller says Sony has some big tricks up its sleeves in the software department, both first and third party titles. We’ll have to wait for more details, but it sounds like 2010 is going to be a huge year for Sony as it builds off the momentum from the past few months.

PSU will have more of the interview with Sony shortly, along with a look at a time that we believe is Sony’s new golden age.


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