The first Blu-Ray player from Sony, the BDP-S1, has been pushed back to an October 25th release date - meaning that the firm's consumer Blu-Ray product line will not appear until only weeks before the arrival of the PS3.
The BDP-S1 had most recently been scheduled for a mid-August launch date, and the new delay of over two months puts the release of the player curiously close to the PS3 which will be appearing only weeks later in mid-November.
It had been assumed that Sony and its partners would want to launch Blu-Ray players and content into the market well ahead of the arrival of PS3, in order to ensure that the standard was understood by consumers by the time the less expensive Next-Gen Console appeared which also doubles up as a Bluray player.
However, with the ongoing delays to the BDP-S1, it now appears that the PS3 is set to be a very early standard bearer for the high definition Blu-Ray discs which may reflect simply a failure by Sony to get its hardware manufacturing timescales right, but equally could represent a change of strategy on the part of the Japanese consumer electronics giant.
The BDP-S1 is due to launch at a price point of $999.95 in North America, significantly more expensive than the PlayStation 3, which also offers Blu-Ray playback alongside its capabilities as a videogame console.
Toshiba's rival HD-DVD standard, meanwhile, is currently staggering onto the market, but so far the consumer response to both next-gen DVD systems seems largely apathetic, and it remains to be seen whether there is anything remotely compelling in the content line-up for either standard come Christmas.
Will history repeat itself and the PS3 do for Bluray what the PS2 did for DVD, only time will tell.