"Our goal is not to have empty shelves, it's to have full shelves" - Tretton
The amount of PS3 units on store shelves throughout North America is due to the strength of Sony's manufacturing and supply chain, according to SCEA chief executive Jack Tretton.
While critics have suggested the next-gen console is not a hit with consumers due to the fact it hasn't sold out in many locations, Tretton has stated it's because the company has never been this well organised.
"It's a testament to the fact that we've been able to manufacture and ship units on a greater pace than any previous console," Tretton said in an interview with Reuters.
"Our goal is to fill shelves across the United States. Our goal is not to have empty shelves, it's to have full shelves".
"If we have a empty shelves that's one less consumer who could have bought a PS3," he said.
The PlayStation 3 is on track to reach Sony's sales target of 2 million units in the US by the end of March, according to Tretton.
"We're in pretty good shape to do that. The early returns are quite favourable," he revealed.
The chief executive also predicted there would be no console shortages in the supply chain by May 2007.
"April or May is when we feel like we're going to catch up to demand and have product fully in stock across North America and stay there," he said.