Thursday, October 11, 2007

Blu-ray Showing Impressive Gains.

At the DisplaySearch conference held yesterday, attendees were treated to the latest information regarding the format war. Warner announced that '300' has sold over 250,000 copies on Blu-ray since it was released in July, twice as many as has sold on HD DVD. Sony also announced that the PS3 would soon be receiving a firmware upgrade to boost its Blu-ray interactivity functions.

On the whole, HD players have increased their market share, now at 5%, since August when it was only 1.3% of total DVD player sales. Additionally, HD players accounted for 27% of the revenue in the DVD player market. This trend is expected to continue through the upcoming holiday season.


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