At the DisplaySearch conference held yesterday, attendees were treated to the latest information regarding the format war. Warner announced that '300' has sold over 250,000 copies on Blu-ray since it was released in July, twice as many as has sold on HD DVD. Sony also announced that the PS3 would soon be receiving a firmware upgrade to boost its Blu-ray interactivity functions.
On the whole, HD players have increased their market share, now at 5%, since August when it was only 1.3% of total DVD player sales. Additionally, HD players accounted for 27% of the revenue in the DVD player market. This trend is expected to continue through the upcoming holiday season.