300, Casino Royale top titles
The Blu-ray format is outselling rival HD DVD in Europe, accounting for 73 per cent of all HD movies sold.
According to the Blu-ray Disc Association European Promotions Committee, sales recently broke the 1 million barrier. That's not counting PlayStation 3 game, which adds another 20 million units to Blu-ray disc production for sale in Europe.
HD DVD was developed by Toshiba, while Sony backs the Blu-ray standard. Microsoft's Xbox 360 offers an add-on HD DVD movie player; Blu-ray disc playback is standard in every model of Sony's PS3.
Of the high definition movie discs bought by consumers so far this year in Europe, 73 per cent were in the Blu-ray Disc format and 27 per cent were HD DVD, according to sales data provided by Media Control Gfk International.
The Blu-ray Disc Association said the best-selling titles in the Blu-ray format were 300, Casino Royale, Spider-Man 3 and Pirates of the Caribbean: At World's End.
In the US, Blu-ray disc movies had outsold HD DVD movies by almost two-to-one during the first nine months of 2007 according to Home Media Research.