Tuesday, November 27, 2007

Nintendo, Microsoft Shamed By Greenpeace Survey

Console manufacturers "completely fail to show environmental credentials"

Greenpeace has publicly shamed Nintendo and Microsoft for lacking any environmental credentials when it comes to electronic waste.

The latest Greener Electronics Guide sees Nintendo become the first company to score 0/10 for its policies and practices on toxic chemicals and takeback.

"The Greener Electronics Guide is our way of getting the electronics industry to face up to the problem of e-waste," detailed Greenpeace.

"Nintendo completely fails to show any environmental credentials and Microsoft and Philips do little better," said the organisation, which for the first time is including home consoles and TVs in the report, alongside PCs and mobile phones.

"Companies shouldn't be under any illusions that we won't check up on their claims of green greatness," commented Iza Kruszewska, campaigner for Greenpeace International.

Greenpeace ranks companies on two criteria – the clean up of products by eliminating hazardous substances and the takeback and recycling of products once they become obsolete.

With no voluntary takeback of products, no information on banned products, no information on how the company communicates with its supply chain and no policy on use of vinyl plastics, Greenpeace notes that Nintendo scores so badly there is "infinite room for improvement".

Microsoft scored 2.7/10, with points for chemical management and for setting a timeline to phase out PVCs by 2011.

Sony scores much better than its rivals, with 7.3/10, although this covers the whole of the electronics company's products. With no mention of the PS3, it's noted that Sony produces many products that are free from PVC including the VAIO notebook, Walkman, camcorders and digital cameras.

Other companies featured in the Greener Electronics Guide include Motorola, Sony Ericsson, Dell, Panasonic and Apple.


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