Thursday, June 17, 2010

Sony's Partnering With Coca-Cola For A Huge MOVE Marketing Campaign

At Sony's E3 press conference on Tuesday, Sony has confirmed a massive brand partnership with Coca-Cola starting this autumn.

The Sony brand and competitions revolving about the PS3 and PlayStation MOVE will appear on 130 million Bottles/Cans worldwide, covering Coca-Cola, Diet Coke, Coke Zero & Sprite!

That must have cost a bomb!

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