Wednesday, November 22, 2006
Sony Happy With PS3 Launch.
Sony Computer Entertainment's Director of Corporate Communications, Dave Karraker, had plenty of positive comments to make about the launch of the PlayStation 3 in an official comment made earlier today, and also spoke on the future of the PS3 for the coming weeks.
"Sony Computer Entertainment America couldn't be more pleased with the response we have seen from consumers since the launch of PlayStation 3 on Friday [November 17], stated Karraker. "This truly demonstrates the power of the PlayStation brand and further validates our belief that consumers see real value in an entertainment system that will define the next decade of digital entertainment. At this point, we are focused on getting as many new PS3s to the North American market as possible for the holidays, including airlifting systems to the territory on a constant basis. With PS3 manufacturing now running smoothly -- and product being aired in weekly -- we're focused on our goal of shipping a million units to retail by the end of the calendar year. Due to the immediate nature of these shipments, we will not be providing weekly updates on North American supplies".
In addition to the statement above, Karraker also offered a number of "fun facts." These little tidbits included things like what the two biggest selling games were (Resistance, followed by Madden NFL 07); the 60GB model outsold the 20GB model; and that PS2 and PSP sales increased that week for Sony's top five retailers (a 29% increase for PSP and a 24% increase for PS2).
The statement that will likely be received with the most interest from consumers, however, is Karraker's remarks about PS3 replenishments into Thanksgiving and beyond. "A new shipment has already arrived and will be available at retail by Black Friday. We are still focused on reaching our goal of 1 million units in the pipeline by Dec. 31 in the US".
In related news, Nike has also created a limited edition shoe to commemorate the PlayStation 3's release. Yes, really.