The iTunes music store brought the idea of digital distribution to the masses, but things are going to be quite different for games. Already the Xbox Live Arcade is bringing simple games into homes, and Sony is now talking up its plans in this area.
One difference between the so-called PS3 E-Distribution Initiative and Microsoft's current strategy is that Sony will be making games internally as well as getting others from outside game makers.
"We fund development for first-party games and we are open to self-funded games," Sony's John Hight said in an interview with Gamasutra.
Hight said that Sony won't be aping Microsoft and is instead trying to make and get games built around the specific strengths of the Sony's new hardware.
"We're looking for fresh, new ideas that fully exploit the power of PS3," he told Gamasutra. "Our first-party projects are all unique to PS3. Some of our games, by virtue of their design and hardware demands, simply couldn't work on X360".