Wednesday, August 30, 2006

Kaz Hirai:PS3's Lifespan Is 10 Years.

Sony Computer Entertainment America President and CEO Kaz Hirai sat down for a comfy chat with CNet the other day, and, as per the typical Sony interview these days, produced some ambitious commentary.

On the subject of the PS3's $600 price tag, the Sony president had the following bit of consumer advice to impart:

"I think that we are offering a very good value for the consumers. We look at our products having a 10-year life cycle, which we've proven with the PlayStation. Therefore, the PlayStation 3 is going to be a console that's going to be with you again for 10 years. We're not going to ask the consumers to suddenly buy another PlayStation console in five years time, and basically have their investment go by the wayside. So for all those reasons, I think at $599 we're offering a very good value to the consumers".

No PS4 for 10 years, hmmm? Can I get that in writing, Kaz? In fact, how about Nvidia's CEO Jen-Hsun Huangand and that Kutaragi character do the same thing, too.

Objectively, that $600 investment doesn't seem quite as big a boot to the head if you think of it farmed out over the course of a decade -- heck, that's only a little bit more than Xbox Live! 'Course, you still need a game or two.

Kaz went on to restate Sony's official position as being a company dedicated to maintaing a "10-year life cycle" for all its game platforms.Which naturally begs two questions: a) When was the last time that you bought a new PS1 game, and b) Why is the PS3 launching after only 6 years of active service from the PS2?

Personally, I prefer the more succinct rationale that followed shortly thereafter:

" message is that once you become a family in the PlayStation family of products, you become a family member. We make sure that we take care of you".

Yeah, I've heard that one before,in The Godfather.

No comments: