Until now, the box art design for future PS3 games has remained as secretive as the system itself. We managed to catch our first glimpse at the new format for PlayStation 3 games, thanks to Sony Online Entertainment's upcoming title, Untold Legends: Dark Kingdom.
As Sony fans will notice, there are subtle changes to the box art style. First of all, the PlayStation logo, which has been displayed against a black background during the PSX and PS2 era, will now be embossed on a white background on the left hand side of the box. This also marks a return to the left aligned text announcing the system, which was abandoned from the PSX era for the top aligned PlayStation 2 text for current generation games. Also, dimensions exactly match that of the art used in a Blu-ray case (which has a large blue header on top), hinting towards want kind of physical box it will incorporate. IGN has mocked up how we think the final box will look in a Blu-ray box.
What also stands out are the placement of logos and banners. The Untold Legends: Dark Kingdom logo is featured prominently at the top of the image itself, but isn't particularly overwhelming to the graphic of the scout character, who's wielding her swords towards the holder of the box. The ESRB logo and the SOE company logos are placed in the bottom left and right hand corners of the box, respectively, but also appear to frame the character, which directs the holder's attention to the art itself. Whether this design choice will place much more emphasis on cover art for the next generation is unknown at this point, but it appears that attention paid to cover art will go hand in hand with that for high definition graphics.